B2BROKER Adds a New AI-Powered Chatbot to Its Website: Highlighting Speed and User Satisfaction
Aug 7, 2025

B2BROKER, the leading technology and liquidity provider, has announced a new addition to its ecosystem that focuses on the customer journey from start to end. The AI chatbot is now available directly from the homepage, simplifying user interaction and making the website navigation quicker and structured.
This introduction combines sleek UX design with practical functionality, empowering users to find what they are looking for, book meetings, and receive the proper support in a more streamlined process.
B2BROKER is the first to implement this unique interaction design, highlighting clarity and speed to provide a satisfying user experience. Let’s explore the specifications of this update and how the new AI-powered chatbot works.
Guided Experiences from Click to Conversion

Shifting from traditional navigation and call-to-action commands, this update offers a guided, conversational step that makes the chat interaction easier, enabling users to find what they need and receive actionable responses.
As such, when a user interacts with the AI chatbot, they will receive the following options:
- Book a meeting
- Learn about B2BROKER
- Explore partnership opportunities
This makes it faster to get answers, bringing clarity to chat conversations and eliminating open-ended questions. This aligns with most online users who prefer using chatbots to receive fast responses to their queries. Therefore, B2BROKER meets user expectations and delivers what the client expects from the first interaction with the website.
Seamless Scheduling with Chili Piper Integration

B2BROKER integrated Chili Piper in this chatbot update to enable users to schedule meetings more easily from the chat window without leaving the conversation or switching to new pages.
Visitors can choose a time and day that suits them, and confirm their details like name and email address to confirm the meeting. This also aligns with 90% of internet users who prioritise fast responses when interacting with a chat.
Language Matching for Global Audiences
B2BROKER took the AI chatbot one step further by adding a language selector in the same interface. As such, visitors can choose their preferred language, based on which, the meeting scheduling time and date are displayed.
This connects users with a regional manager who speaks their language to simplify the interaction and focus on the user’s needs.

The language selector supports 10 languages, including English, Chinese, Spanish, Arabic, Russian, and more, making it possible to communicate clearly from the very start with 24/7 availability.
This small detail has a huge impact on the user journey, delivering a more user-focused, faster, and more structured experience.
Designed for the Modern Customer Experience
The new AI-powered chatbot appeals perfectly to those who prefer instant replies, faster interactions, and a guided experience that takes them from A to B swiftly. The new design caters to various user personas, from new visitors exploring B2BROKER’s liquidity offerings to enterprises looking for partnering opportunities.
This update is parallel to the company’s approach in developing its tech and liquidity solutions that take user expectations into account and deliver accordingly.
“We believe great service starts well before the first call. This launch is part of our effort to build not only financial infrastructure, but also better ways for people to discover, connect, and do business with us,” said Arthur Azizov, CEO and Founder of B2BROKER.
Raising the Bar for AI Chat in B2B
The B2B fintech space has traditionally been characterised by complex products and sluggish engagement cycles. However, user expectations have evolved, and today’s audiences demand clarity, speed, and relevance from the very first interaction.
With the launch of its new AI-powered chatbot, B2BROKER is rising to meet those demands, setting a fresh benchmark for how financial technology providers engage online.
Users can directly explore the new chatbot — now live at b2broker.com.