B2BROKER Strengthens Leadership Team, Naming Moustapha Abdel Sater (Formerly of Salesforce) as New CCO
May 30, 2025
Global fintech solutions provider B2BROKER has appointed Moustapha Abdel Sater, an executive with extensive experience at Salesforce and LinkedIn, as its new Chief Commercial Officer (CCO). The move signals the company’s focus on accelerating its global commercial strategy and deepening its market presence.
Extensive Background at Tech Giants
Moustapha Abdel Sater brings over 14 years of international leadership experience from his time at some of the world’s most prominent technology corporations, including Salesforce, LinkedIn, Zoom, and Oracle. His expertise spans sales, marketing, and business transformation across the GCC, Levant, and Europe.
During his tenure at Salesforce, he was instrumental in deploying CRM, CPQ, and AI-powered solutions for businesses across the Middle East. His work on key digital transformation projects contributed to him consistently exceeding performance targets. His prior roles also underscore his proficiency in using technology to improve talent acquisition and drive cloud adoption.
Driving Global Commercial Strategy
This appointment is a key component of B2BROKER’s ongoing growth strategy. The company has expressed that Sater’s leadership will be crucial as it scales its operations worldwide.
Arthur Azizov, CEO of B2BROKER, stated, “We are thrilled to welcome Moustapha to the leadership team. His comprehensive experience, strategic vision, and proven success in commercial management roles at top-tier companies will be invaluable as we scale our operations and enhance client engagement globally.”
Moustapha Abdel Sater also commented on his new role, “Joining B2BROKER represents a meaningful opportunity to drive growth and deliver measurable value for our clients worldwide. I look forward to collaborating closely with our talented teams to further enhance our global commercial strategy.”
Moustapha holds a Bachelor of Science in Business from the Lebanese American University, with a dual emphasis in Management Information Systems and Banking & Finance. His fluency in Arabic, English, and French provides a multicultural approach that is well-suited to B2BROKER’s diverse, international client base.
About B2BROKER
B2BROKER is a global fintech solutions provider for financial institutions. It delivers liquidity, trading technology, payment solutions, and brokerage infrastructure through a network of specialised entities.
Founded in 2014, with key hubs in London, Limassol, Hong Kong, and Dubai, the company operates in 11 countries, serving clients across Europe, the Middle East, and Asia. B2BROKER serves brokers, exchanges, hedge funds, proprietary trading firms, and other financial institutions.
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