B2BROKER’s CEO and CPO Review Corporate Achievements and Plans for 2025

After wrapping up the first quarter of this year, B2BROKER’s Founder and Chief Executive Officer, Arthur Azizov, offered us a look into the company’s operations and where the company stands in terms of product development and innovation.

In a recent letter disseminated by the leading liquidity provider, B2BROKER announced the beginning of the Founder letter series. This aims to increase transparency with stakeholders, boost community engagement, and encourage clients’ feedback.

The 1st edition was announced, with the CEO and CPO releasing a shared message that highlighted the company’s progress and its future direction.

“Dear clients, partners, and friends,

We’re starting a new tradition at B2BROKER — regular quarterly updates from our top management, where we’ll be sharing our achievements, lessons learned, and where we’re going.

It’s a chance to keep you — our community — closely connected to the work we’re doing and the vision guiding us forward. This is the first of many conversations I look forward to having with you as we grow and evolve together.”

Arthur Azizov, Founder and Chief Executive Officer, B2BROKER

B2BROKER: From Startup to a Fully-Fledged Ecosystem

B2BROKER was founded in 2014, bridging the gap between finance and technology. Across 10+ years of operations, the company has evolved from a startup with an idea to a comprehensive ecosystem provider with a global database spanning from individuals to institutional clients.

Today, B2BROKER has a strong presence in 11 countries, powered by 500 of the best talent, technicians, developers, and industry experts. It offers financial companies reliable tools to enter and succeed in the market, equipping them with turnkey solutions that simplify their challenges.

The letter highlighted how major technological shifts and changing user needs have made the market even more challenging. Nevertheless, B2BROKER managed to successfully – not just follow – but lead the trend. Listening to end-users, focusing on performance, and taking big bets.

The company takes an engaging approach to receiving feedback before designing updates, introducing new integrations, and developing new features accordingly. All are intended to assist clients in reaching their financial goals faster, easier, and without conflict of interest.

Throughout its journey, the company received multiple awards and recognitions, celebrating its successful and client-oriented endeavor.

Some of these awards include the Best CRM Provider, Best Fintech & Solutions Provider, and Best Crypto Liquidity Solution. Global Brands Magazine also crowned B2BROKER as The Best Crypto Technology Provider in the UAE, while Money Expo Mexico awarded it as the Best B2B Liquidity Provider.

“While recognition is nice and a good way for us to measure progress, what truly matters is the outcome for our clients. Our team doesn’t chase trophies. We chase results. Awards simply come as a reflection of these results and the daily work we put into our products and services.”

Arthur Azizov, Founder and Chief Executive Officer, B2BROKER

The Product Development Process

The Chief Product Officer, Ivan Navodnyy, took us on a journey of how the company takes on feature development. In his letter, he explained the values and criteria each product or service goes through before being considered for development.

“At B2BROKER, we take product development seriously so as to deliver maximum comfort and satisfaction to you. Our approach isn’t about trends or hunches. It’s about precision — using data, client feedback, and validated hypotheses to build tools that matter and bring real value to our clients.

Our strategy revolves around one core goal: making life easier by providing solutions that can grow and change alongside your needs.”

Ivan Navodnyy, Chief Product Officer, B2BROKER

Ivan proceeded to explain the thought process behind implementing any new design or feature. These are:

1- Gathering real feedback on the problems facing clients and the requested services.

2- Looking at product usage metrics and understanding what’s actually delivering value and what is (is not) being used.

3- Validating ideas by looking at hard numbers to analyze the impact on retention, revenue, and user benefits.

“There is no room for gut decisions. No –we feel inspired, so let’s build it– If it’s not backed by solid data, then even if the idea is well-liked, that’s not enough for it to make the cut.” –Ivan Navodnyy.

Ivan also explained that despite this systematic approach, there is a system for idea generation and collection. The company uses client scoring to decide priorities and what must be done first. It assesses the impact of each request on the overall clientele to focus on changes that will drive the most value.

The statement also pointed out the rising role of AI, and while the company does not rely on it to replace humans, it utilizes it to make faster and more accurate decisions. These functionalities may include drafting feature technical specifications, comparing solutions, or handling client queries through chatbots.

B2BROKER designs its products with flexibility and scalability in mind, enabling clients to start with a basic setup and evolve seamlessly as their needs change.

2024 Results and 2025 Targets

The B2BROKER founder’s letter highlights the past updates and future plans for each of its key products: B2TRADER, B2CORE, B2COPY, and the flagship Liquidity Solutions.

In 2024

B2TRADER was launched and evolved into a next-gen multi-asset, multi-market trading platform that supports trading all asset types through a single account. Later updates saw the addition of C-Book, mobile trading, flexible commissions, and support for up to 3,000 operations per second, making it a complete trading infrastructure.

B2CORE now integrates a fully dedicated IB Module and supports one-click trading, multi-currency wallets, and professional mobile UI. It offers an end-to-end solution starting from client onboarding to managing financials in one interface.

B2COPY underwent a complete transformation in 2024, transitioning to a more modern AWS and Kubernetes stack and becoming the first platform to offer full PAMM support on cTrader. This solution has now become a robust investment software that helps brokers grow faster.

Turnkey Liquidity has also leveled up significantly across 2024-2025. B2BROKER  added more asset classes and enhanced its Liquidity Provider Turnkey solution to better serve institutional clients and multi-asset platforms.

In 2025

The letter also offered a quick look at the company’s plan for this year, focusing on functionality and serving more complex use cases:

• For B2TRADER: better order customization, matching engine optimization, and supporting perpetual futures.
• For B2CORE: introducing new pricing models, supporting multi-platform access, and enabling enterprise-level customization.
• For B2COPY: multi-server copy trading and new partner channels.
• For Liquidity: expanding into more jurisdictions and adding new asset classes, including futures.

“2025 is about scale, speed, and institutional-grade readiness. We’re building for the long term to be ready for whatever the market brings next.”

Ivan Navodnyy, Chief Product Officer, B2BROKER

Concluding Words

With these updates and plans on the horizon, we are excited to see B2BROKER thrive in this space and deliver on these promises.

As a leading turnkey liquidity provider serving global financial institutions, brokerage firms, and multi-asset trading platforms, we look forward to seeing more innovative solutions emerge in the FinTech space.

“Thank you for your trust, your feedback, and your collaboration. You help us improve every day, encouraging us to enhance our offerings and attain the leading role we have today. Be certain that our innovation will not stop here!

We’re excited about what’s coming next — and we’re ready to continue growing with you. Stay in touch for future updates, and let’s make 2025 a breakthrough year together!

Warm regards,”

Arthur Azizov, Chief Executive Officer, B2BROKER

Ivan Navodnyy, Chief Product Officer, B2BROKER

Read the full letter here