Top Memecoins Pump: MOODENG, MOG, BUILDOn

DISCLAIMER: This analysis covers events from May 2025. All prices and data points reflect historical information as of the specified dates. Current market conditions may differ significantly.

DATA SOURCES: Price data from CoinGecko, CoinMarketCap; Trading volumes from DEXTools, Dune Analytics; Technical analysis from TradingView.

May 2025 marked a significant memecoin rally, with several tokens showing exceptional performance. While Bitcoin consolidates around key levels, speculative capital is rotating into smaller-cap tokens with explosive potential.

Three memecoins are leading the charge: MOODENG, MOG, and BUILDOn. Each has posted impressive gains and attracted serious attention from both retail traders and institutional players.

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MOODENG: The Hippo That Conquered Crypto

MOODENG has become the breakout star of 2025’s memecoin rally. Based on a viral baby pygmy hippo from Thailand’s Khao Kheow Open Zoo, this Solana-based token has delivered massive returns for early adopters.

Historical data from May 2025 shows. MOODENG surged 612% in one week during May 2025, reaching $0.30 and hitting a market cap of $260 million [Source: CoinMarketCap, May 13, 2025]. Daily trading volume exploded to $1.2 billion [Source: CoinGecko/CoinMarketCap, May 12, 2025]. 

The catalyst was clear: Binance Alpha listing in May 2025. When Binance announced MOODENG’s inclusion in their Alpha program in May 2025, the token jumped 60%. Note: Coinbase had previously added MOODENG to its listing roadmap in December 2024. This wasn’t retail speculation alone—smart money poured $194,000 into MOODENG on May 10.

What makes MOODENG different is its viral appeal beyond crypto. The original Moo Deng hippo became an internet sensation, driving organic Google search interest that peaked at 100 during the rally. Even Ethereum co-founder Vitalik Buterin acknowledged the character publicly.

But the fundamentals matter too. MOODENG has attracted over 13,000 holders with liquidity pools exceeding $14.9 million on decentralized exchanges. This isn’t just hype—it’s building real infrastructure.

Current technical indicators remain bullish. RSI sits at 66 with MACD lines showing positive momentum [Source: TradingView, data as of May 15, 2025]. The next resistance level sits at $0.34, matching the previous high from the May rally.

MOG: The Ethereum Meme Veteran

While MOODENG captures headlines, MOG Coin has been quietly building one of crypto’s strongest meme communities. This Ethereum-based token represents the “alpha male of the group” mentality that resonates with memecoin culture.

MOG delivered a 200% gain over 30 days, recovering from earlier 2025 lows. Trading at approximately $0.000001, the token maintains a market cap around $340 million with daily volume exceeding $15 million.

The technical setup looks promising. MOG bounced from support at $0.00000095 and broke above previous resistance at $0.00000128. However, RSI has reached 72, suggesting the token might be entering overbought territory.

What sets MOG apart is its community dedication. Unlike flash-in-the-pan memecoins, MOG has maintained consistent engagement since launching in summer 2023. The project has built genuine infrastructure with integrations across major DEXs and CEXs.

The whale concentration presents both opportunity and risk. Top 5 wallets control over 30% of supply, with one address holding nearly 16%. This concentration can drive explosive moves but also creates volatility risk.

Smart money recognizes MOG’s potential. Price predictions suggest possible targets between $0.0000029 by year-end, representing significant upside from current levels. The key will be whether MOG can break through resistance and establish new highs.

BUILDOn: Trump’s Memecoin Pick

BUILDOn (B token) represents a new breed of politically-connected memecoins. This BNB Chain project exploded 1,340% after World Liberty Financial—Donald Trump’s family crypto project—made a strategic purchase.

The catalyst came on May 22, 2025. World Liberty Financial bought 636,961 B tokens using $25,011 of their USD1 stablecoin. The announcement triggered an immediate price spike from $0.04 to over $0.30 within 24 hours.

This wasn’t just a publicity stunt. BUILDOn had strategically positioned itself within the USD1 ecosystem, serving as the primary liquidity vehicle for the Trump-backed stablecoin. The token consistently accounts for over 90% of USD1’s non-stablecoin trading volume.

Current metrics show real traction. BUILDOn has over 13,000 holders with a market cap exceeding $200 million. Daily trading volume reached $770 million during peak activity, demonstrating serious institutional interest.

The Trump connection provides unique upside potential. As World Liberty Financial expands its DeFi operations and USD1 adoption grows, BUILDOn could benefit from increasing demand for ecosystem liquidity.

Technical indicators remain bullish despite recent consolidation. Support has established around $0.20 with momentum indicators showing continued strength. The project’s integration with political crypto infrastructure creates a differentiated value proposition.

Market Dynamics Driving the Rally

Several factors are fueling the current memecoin surge. Bitcoin’s consolidation around $104,000-106,000 levels in early June, following its May peak near $112,000, created opportunities for rotation into higher-risk assets. The TOTAL3 market cap (excluding Bitcoin and Ethereum) continues climbing, signaling altcoin season momentum.

Regulatory clarity is helping too. Potential stablecoin legislation and crypto-friendly political rhetoric have boosted investor confidence. This environment particularly benefits memecoins with institutional backing like BUILDOn.

Exchange listings remain crucial catalysts. Binance Alpha has become the premier launchpad for emerging tokens, with MOODENG’s listing driving substantial price action. These listings provide legitimacy and liquidity that smaller tokens desperately need.

Social media continues driving memecoin discovery. Platforms like Twitter/X create viral momentum that can turn unknown tokens into market sensations overnight. The most successful memecoins combine organic community building with strategic marketing.

The Risks Are Real

Memecoin investing involves substantial risks that traders must understand. Volatility can work both ways—tokens that surge 500% can crash just as quickly.

Whale concentration creates manipulation risks. When small numbers of wallets control large percentages of supply, coordinated selling can devastate prices. MOODENG and MOG both show concerning concentration metrics.

Regulatory risks persist despite improving sentiment. Memecoins could face increased scrutiny if they’re seen as promoting gambling or market manipulation. The SEC’s approach to crypto remains unpredictable.

Most memecoins lack fundamental value propositions. Unlike utility tokens or DeFi protocols, memecoins rely primarily on community sentiment and viral marketing. This makes long-term sustainability questionable.

Bottom Line

MOODENG, MOG, and BUILDOn represent different approaches to memecoin success. MOODENG leverages viral internet culture, MOG builds on established community loyalty, and BUILDOn capitalizes on political connections.

Each offers distinct risk-reward profiles. MOODENG provides exposure to Solana’s growing memecoin ecosystem. MOG gives access to Ethereum’s more established infrastructure. BUILDOn offers unique upside through Trump administration connections.

The current environment favors speculative assets as traditional markets show uncertainty. Memecoin traders are positioned to benefit from continued risk appetite and institutional rotation.

Smart traders will take profits systematically and manage position sizes carefully. These markets move fast, and preservation of capital matters more than catching every pump.

The May 2025 memecoin rally demonstrated the continued volatility and opportunity in this sector. But as always in crypto, only risk what you can afford to lose.