UEFA Added Swissquote Bank as a Sponsor for the Europa League
Sep 8 , 2021
Swissquote, an online bank, has become a sponsor of the Europa League and the newly formed UEFA Europa Conference League, according to UEFA.
The three-year deal (2021-2024) is the sixth to be announced for the 2021-24 UEFA Europa League and UEFA Europa Conference League commercial cycle, after the renewals of Heineken 0.0 and Hankook Tire, as well as the additions of Engelbert Strauss and Just-Eat Takeaway.
Swissquote is the first Swiss business to collaborate with UEFA, which is located in Switzerland, for its club tournaments.
“The launch of the UEFA Europa Conference League signifies possibility and inclusivity,” said Guy-Laurent Epstein (shown right), UEFA Marketing Director. It gives businesses like Swissquote, which is trying to extend its horizons, a better Pan-European marketing platform when combined with the UEFA Europa League.”
Swissquote will get a package that includes ad board exposure, stadium hospitality, and special on-site experiences at all 282 matches across both tournaments each season, as well as branded content visibility across digital and social media channels. There was no indication of the deal's worth.
“We are really thrilled about this cooperation, and we are sure that the strengthening of our brand across Europe will fuel our growth,” said Swissquote CEO Marc Bürki. We are a forward-thinking challenger bank that is working hard to establish itself as the bank of choice for aspiring traders and investors.”