Tesla’s Cybertruck Debut to Answer Burning Questions: Will it Be a Big Seller and Spark a Halo Effect?

Nov 28, 2023

Tesla's Cybertruck Debut: Will It Be a Big Seller

On November 30th, Elon Musk’s long-awaited vision will finally become a reality as Tesla (TSLA) hosts its Cybertruck delivery extravaganza in Austin, Texas. This event, which will be streamed live, will mark the first deliveries of the highly anticipated electric pickup truck to its first buyers.

But this event is important not only for those receiving their Cybertrucks but also for investors and industry analysts. The success of the Cybertruck could potentially answer two key questions: Will it be a big seller, and will the truck help boost sales of other Tesla models?

It’s no secret that Musk has high hopes for the Cybertruck, predicting that Tesla will sell 250,000 units per year by 2025. However, manufacturing challenges have delayed the full production of the vehicle.

As for the halo effect, when the launch of a new product increases sales of existing models, Tesla has already experienced this with the Model Y. Despite fears of cannibalising sales of the Model 3, the Model Y’s release in 2020 actually increased Model 3 sales, which was launched in 2017 before that. According to data, Tesla shipped more Model 3 vehicles in the U.S. in 2022 than it did in 2020 while selling over 250,000 Model Y vehicles.

Although the Cybertruck’s impact on sales may not be immediate due to production delays, there is potential for it to have a positive effect on sales in the future. With Wall Street expecting Tesla to deliver around 476,000 vehicles by the end of 2023 and approximately 487,000 units in the first quarter of 2024, exceeding these estimates could help convince investors that Cybertruck was a good idea.

But it’s not just about sales numbers. The launch of the Cybertruck also marks Tesla’s entry into a lucrative market currently dominated by traditional automakers such as Ford (F), General Motors (GM), Dodge, and Toyota. These companies have collectively sold 1.6 million full-size pickup trucks in the U.S. through the first three quarters of 2023, making up approximately 14% of all light vehicles sold.

Tesla’s lineup of Model 3, Y, and Cybertruck vehicles expands its market coverage, yet a smaller EV is needed to compete with its affordable Chinese counterparts. Additionally, U.S. car buyers have limited options when it comes to less expensive EVs.

The average nonluxury car in the U.S. costs about $44,000, according to Cox Automotive. The average battery electric vehicle costs about $52,000.

Despite higher pricing, the Model Y will likely end 2023 as the best-selling car on the planet. It’s on pace to eclipse the Toyota Motor (TM) Corolla. One reason the Corolla sells so well is that it is a smaller, lower-priced vehicle.

Investors have been speculating and dubbing Tesla’s upcoming smaller model as the “Model 2”. Although company management has mentioned it in recent months, details such as its design, timing, and pricing have yet to be confirmed. 

However, one thing that has been suggested is that the Cybertruck will also have a smaller version. According to Tesla shareholder Gary Black, the single-motor option could be priced at $49,990, followed by the dual motor at $59,990 and the tri-motor at $79,990.

Furthermore, all versions are expected to qualify for the $7,500 Federal tax credit in 2024.  This is a change from the previous policy where EV buyers had to claim the tax credit on their following year’s tax returns.

In light of all these developments, Tesla’s stock has been performing well in the market. As of now, it has seen a 29% increase over the past 12 months, while the S&P 500 and Nasdaq Composite have experienced a 15% and 29% jump, respectively. It is worth noting that Tesla’s stock was only at $23 per share when they originally launched the Cybertruck in November 2019. Since then, it has risen to over $230 a share.

Subscribe Our Newsletter

The Stock Market Got A Big Boost From The Bond Selloff. The Fed Could Change That.
The Stock Market Got A Big Boost From The Bond Selloff. The Fed Could Change That.

Avoid looking for the "positive news" that fueled the week's advances — there was none, at least not in the usual sense. Russia's attack on Ukraine seems to be far from over. Fed Chair Jerome Powell and several central bank officials have discussed the prospect of a half-point rate hike at forthcoming meetings.

Stocks
Top 5 Auto Stocks for 2023

Milena

Wall Street’s Top 5 Auto Stocks for 2023

Rising interest rates, supply chain issues, inflation, and a weakening global economy have all weighed heavily on auto-related stocks. But Wall Street does not leave us in the dark. Let’s see which stocks it chose.

Stocks
B2BROKER Liquidity B2BROKER Liquidity
Sponsored
Nato

Best Budgeting Apps 2024: Take Control of Your Finances
Feeling overwhelmed by managing your finances? Discover the best budgeting apps of 2024 to track your spending, set goals, and achieve financial freedom.

discover
Liquidity Risk

Liquidity Provider

Liquidity Risk

Let's find out what is the notion of liquidity risk, why should a trader get his orders executed instantly, and how to find and pick a reliable LP.

Liquidity
Contact us bg

Contact Us

Contact the Liquidity Provider
for any questions and advertising inquiries

    Please fill out this contact form to get in touch with us

    / 3000

    By clicking “Get in touch” button, you agree to the privacy policy

    Successful!
    Thank you for your request.
    We will contact you shortly.
    Close

    Сonstantine

    Best Crypto to Buy Now: Guide for Investors

    Best Crypto To Buy Now

    Hazem

    Grok vs ChatGPT: What’s the Best AI Assistant You Need in 2025

    Grok vs ChatGPT

    Сonstantine

    How to Choose the Right Liquidity Provider for Your Brokerage

    How to Choose the Right Liquidity Provider for Your Brokerage

    Сonstantine

    Low-Latency Trading Defined: Speed, Strategy and Technology

    Low-Latency Trading Explained

    Hazem

    How Liquidity Depth Affects Slippage in High-Volume Trading

    Liquidity depth and slippage in trading

    Hazem

    What is FIX API Liquidity Connection and How Does it Power Institutional Trading?

    FIX API in institutional trading

    Сonstantine

    OTC Trading Strategies and Technologies to Succeed in Over-the-Counter Markets

    OTC Trading Strategies

    Alexander

    What is OTC Trading? A Complete Guide for 2025

    what is OTC

    Alexander

    Synthetic Futures: A Trader’s Guide to Replicating Positions with Options

    How to Trade Synthetic Futures

    Сonstantine

    Order Book Depth: What It Is And Why It Matters?

    Order Book Depth What It is And Why It Matters

    Alexander

    Spot vs Perpetual Futures: Which Is Right for You?

    Spot vs Perpetual Futures explained

    Hazem

    5 Reasons Traders Are Switching to Perpetual Futures

    5 Reasons to Switch to Perpetual Futures

    Constantine

    Top 3 Liquidity Challenges Facing New Exchanges and How to Solve Them

    Top 3 Liquidity Challenges Facing New Exchanges Today

    Constantine

    Financial Planning in the Cryptocurrency Era — Master Crypto and Digital Asset Strategies

    Financial Planning in the Cryptocurrency Era

    Hazem

    Best Platforms to Trade Perpetual Futures in 2025

    Best platforms to trade perpetual futures in 2025

    Alex

    Top 10 Fintech Website Development Agencies for 2025

    Best Fintech Website Development Agencies for 2025

    Сonstantine

    Internal vs External Range Liquidity In ICT Trading Explained

    Internal vs External Range Liquidity In ICT Trading

    Constantine

    Portfolio Backtesting — Tools, Metrics, and Methods Explained

    Portfolio Backtesting

    Сonstantine

    ICT Trading Explained: Smart Money Concepts, Tools and Setups

    ICT Trading Explained

    Сonstantine

    CFD Trading Strategies: A Practical Guide to Risk and Execution

    CFD Trading Strategies

    Alexander

    What is a Fair Value Gap? A Guide to Trading Market Imbalances

    What is Fair Value Gap

    Vitaliy

    Triangle Patterns in Trading: Mastering Ascending, Descending & Symmetrical Strategies for Maximum Profit

    Triangle Patterns in Trading: Ascending, Descending & Symmetrical Guide

    Alexander

    What Is COTI? Payments, Token & Price Prediction

    What is a COTI coin

    Constantine

    Best Copy Trading Software in 2025

    Best Copy Trading Software in 2025
    liquidity-provider-logo
    • News
      • Stock Market Forecast
      • Stocks
      • Banks and Finance
      • Companies
      • Crypto
      • Forex
      • AI
      • Technology
      • DeFi
      • NFT
    • Articles
      • Crypto Payments
      • Trading
      • Crypto Exchange Business
      • Forex Business
      • Fintech
      • Liquidity
      • FinTech Awards
      • Blockchain
      • Investing
      • NFT
      • DeFi
    • More
      • Videos
      • Liquidity Providers List
      • Crypto Payment Providers
      • White Label Brokerage Platforms
      • Broker CRM Platforms
    [email protected]

    © 2024 Liquidity Provider. All Rights Reserved

    Privacy Policy Cookie Policy
    This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.