NFL Sunday Ticket is The New Goal of Apple. A Victory Will Reshape the Streaming Industry

Aug 23, 2022

https://liquidity-provider.com/app/uploads/2022/08/dizajn-bez-nazvaniya-43.png

Apple is reportedly searching for one of the most sought-after commodities in professional sports, the NFL Sunday Ticket subscription service, after purchasing the rights to broadcast Major League Baseball and Major League Soccer matches.

Although the current contract will terminate at the conclusion of the current season, DirecTV has had the rights to Sunday Ticket since 1994. Customers of the Sunday Ticket get access to all non-local Sunday afternoon football games.

The Sunday Ticket auction, according to various media reports, is dominated by companies that offer internet streaming services, including Apple, Amazon.com, Alphabet, and Disney, the parent company of ESPN.Apple took some time to respond to a request for comment.

Evercore ISI analyst Amit Daryanani examined what winning Sunday Ticket would mean for Apple in a weekend research note. There might be far-reaching consequences for the whole streaming-video industry.

Daryanani stated that DirecTV pays around $1.5 billion per year for Sunday Ticket and that the price would rise significantly for whoever obtains the rights beginning in the 2023 season. He estimated that the pack would cost Apple $2.5 billion each year.

Although Apple should be able to increase the number of Sunday Ticket customers much beyond the present 2 million, he stated that "there is no actual strategy for the program to be financially profitable." If Apple maintains the current membership price of $300 for the season, it would need to treble the subscription base to almost 8 million to break even, assuming that $2.5 billion per year is the proper pricing.

Daryanani believes Apple has a clear structural advantage over DirecTV since Apple TV+ does not require a satellite dish. However, the average NFL game in 2021 had 17.1 million viewers, whereas the number of people who want to watch every out-of-town game is likely to be far fewer, he added.

"While acquiring NFL rights would not necessarily increase revenue, it is a nice opportunity for Apple to differentiate the TV+ product in an increasingly crowded streaming landscape," Daryanani said. Amazon pays $1 billion per year to show Thursday Night Football, whereas ESPN pays $2.7 billion per year to air Monday Night Football. Other games will continue to show on Comcast's NBC, Paramount's CBS, and Fox, with each allegedly paying the league $2 billion each year.

Apple may take a whole different strategy, just include Sunday Ticket into the usual $4.99-per-month Apple TV+ subscription. If you imagine a four-month season, with football fans abandoning the service at the end of each year, Apple would need 125 million more customers to break even on the cost of the NFL package.

That isn't possible. Netflix has over 220 million customers, with around 73 million of them residing in the United States and Canada. On NBC, about 112 million viewers tuned in to see the 2022 Super Bowl.

However, Apple is banking that paying for Sunday Ticket will propel Apple TV+ to the forefront of the fierce struggle for consumer streaming money. Netflix, Disney, Paramount , and other streaming providers would face a significantly more powerful competitor.

"Sports are one of the final holdouts in the realm of planned programming," Daryanani noted. "We believe Apple's stronger involvement in sports makes a lot of sense in terms of attracting subscribers to TV+ while also distinguishing it from its peers in an increasingly crowded industry."

Subscribe Our Newsletter

The Situation With Semiconductors is Not Good: AMD, Nvidia and Intel Faced Some Problems
The Situation With Semiconductors is Not Good: AMD, Nvidia and Intel Faced Some Problems

The future of chip production appears to be not very promising.

Companies
Elon Musk Feels ‘Super Bad’ About Economy, Needs to Cut 10% of Tesla Jobs
Elon Musk Feels ‘Super Bad’ About Economy, Needs to Cut 10% of Tesla Jobs

A number of business leaders recently began warning about the possibility of a recession, and the Tesla CEO's message on Thursday, "Pause all hiring around the world," comes after he told employees to return to work or leave it.

Companies

Top 10 Crypto Payment Processors in 2023
Despite their current hurdles, the growing acceptance of crypto payment processors indicates a blossoming future for the crypto space.

discover
What is the Difference Between Centralized and Decentralized Exchange?

Liquidity Provider

What is the Difference Between Centralized and Decentralized Exchange?

The crypto market expands its borders, undergoing the transformation into a giant ecosystem. With the explosive growth in demand towards crypto-related services, the number of trading platforms is mushrooming.

Crypto Exchange Business

Contact Us

Contact the Liquidity Provider
for any questions and advertising inquiries b2broker

    Please fill out this contact form to get in touch with us

    / 3000

    By clicking “Get in touch” button, you agree to the privacy policy

    Successful!
    Thank you for your request.
    We will contact you shortly.
    Close

    Alexander

    What Is a Gamma Squeeze, and How to Trade It?

    What Is a Gamma Squeeze?

    Alexander

    Simple and Compound Interest — How Do They Differ?

    Simple and Compound Interest: How Do They Differ?

    Alexander

    How Strong is The US Economy Today?

    How Strong is The US Economy Today?

    Alexander

    How Do Crypto Liquidity Pools Work in 2023-2024?

    How Do Crypto Liquidity Pools Work

    Alexander

    What Is The Wheel Strategy in Trading?

    What Is The Wheel Strategy in Trading?

    Alexander

    How to Choose a Forex Liquidity Provider in 2023?

    How to Choose a Forex Liquidity Provider in 2023?

    Alexander

    5 Best AI ETFs for 2023-2024

    5 Best AI ETFs

    Alexander

    What Is an Investment Priorities Plan?

    Investment Priorities Plan - Definition

    Alexander

    What is a Token Maker? – Creating Your Own Crypto Token Without Coding Skills

    What is a Token Maker? – Creating Your Own Crypto Token Without Coding Skills

    Alexander

    How Many Days a Year the Stock Market Is Up? – An Investor’s Guide to Long-Term Success

    How Many Days a Year the Stock Market Is Up?

    Alexander

    Invest $100 and Make $1,000 a Day: Best Strategies to Grow Your Money

    Invest $100 and Make $1,000 a Day: Best Strategies to Grow Your Money

    Alexander

    Is Real Estate Investment Trusts a Good Career Path? — Opportunities in 2023

    Is Real Estate Investment Trusts a Good Career Path?

    Alexander

    Is Day Trading Gambling? Most Likely Yes

    Is Day Trading Gambling? Most Likely Yes

    Alexander

    Where to Exchange Currency Without Paying a High Fee — Planning Your Travel Beforehand

    Where to Exchange Currency Without a High Fee

    Alexander

    Is Infinite Banking a Scam? Unveiling the Truth Behind the Concept

    Is Infinite Banking a Scam? The Truth Behind the Concept

    Alexander

    The Dollar Milkshake Theory: Could the US Dollar Become Even Stronger?

    The Dollar Milkshake Theory: Could the US Dollar Become Even Stronger?

    Alexander

    Why “Skip the Latte” is Poor Financial Advice

    Why "Skip the Latte" And "Cancel Netflix" Is Bad

    Alexander

    Is Now a Good Time to Invest? Exploring Investment Opportunities in 2023

    Exploring Investment Opportunities in 2023.

    Alexander

    Best Bitcoin Wallets in 2023: Comparing Features, Security, and Usability

    Best Bitcoin Wallets in 2023

    Alexander

    Top Rising NFT Artists to Watch Out for in 2023 And Beyond

    Top Rising NFT Artists to Watch Out for in 2023

    Alexander

    Insuring Your Future: What Type of Insurance to Buy?

    Insuring Your Future: What Type of Insurance to Buy

    Alexander

    Is IUL a Good Investment Strategy? — A Guide for Beginner Investors

    Is IUL a Good Investment Strategy? — A Guide for Beginner Investors

    Alexander

    Are Crypto Wallets Safe? — Tips to Ensure Maximum Protection of Your Digital Assets.

    Are Crypto Wallets Safe? — Tips to Ensure Maximum Protection

    Alexander

    Roth IRA Guide: What It Is and What You Need to Know.

    Roth IRA Guide: What It Is and What You Need to Know
    Latest News - Liquidity Provider: Business & FinTech Media
    • News
      • Stock Market Forecast
      • Stocks
      • Banks and Finance
      • Companies
      • Crypto
      • Forex
      • AI
      • Technology
      • DeFi
      • NFT
    • Articles
      • Crypto Payments
      • Trading
      • Crypto Exchange Business
      • Forex Business
      • Fintech
      • Liquidity
      • FinTech Awards
      • Blockchain
      • Investing
      • NFT
      • DeFi
    • More
      • Videos
      • Liquidity Providers List
      • Crypto Payment Providers
    [email protected]

    © 2023 Liquidity Provider. All Rights Reserved

    Privacy Policy Cookie Policy
    This site is registered on wpml.org as a development site.