NFL Sunday Ticket is The New Goal of Apple. A Victory Will Reshape the Streaming Industry

Aug 23, 2022

NFL Sunday Ticket is The New Goal of Apple. A Victory Will Reshape the Streaming Industry

Apple is reportedly searching for one of the most sought-after commodities in professional sports, the NFL Sunday Ticket subscription service, after purchasing the rights to broadcast Major League Baseball and Major League Soccer matches.

Although the current contract will terminate at the conclusion of the current season, DirecTV has had the rights to Sunday Ticket since 1994. Customers of the Sunday Ticket get access to all non-local Sunday afternoon football games.

The Sunday Ticket auction, according to various media reports, is dominated by companies that offer internet streaming services, including Apple, Amazon.com, Alphabet, and Disney, the parent company of ESPN.Apple took some time to respond to a request for comment.

Evercore ISI analyst Amit Daryanani examined what winning Sunday Ticket would mean for Apple in a weekend research note. There might be far-reaching consequences for the whole streaming-video industry.

Daryanani stated that DirecTV pays around $1.5 billion per year for Sunday Ticket and that the price would rise significantly for whoever obtains the rights beginning in the 2023 season. He estimated that the pack would cost Apple $2.5 billion each year.

Although Apple should be able to increase the number of Sunday Ticket customers much beyond the present 2 million, he stated that "there is no actual strategy for the program to be financially profitable." If Apple maintains the current membership price of $300 for the season, it would need to treble the subscription base to almost 8 million to break even, assuming that $2.5 billion per year is the proper pricing.

Daryanani believes Apple has a clear structural advantage over DirecTV since Apple TV+ does not require a satellite dish. However, the average NFL game in 2021 had 17.1 million viewers, whereas the number of people who want to watch every out-of-town game is likely to be far fewer, he added.

"While acquiring NFL rights would not necessarily increase revenue, it is a nice opportunity for Apple to differentiate the TV+ product in an increasingly crowded streaming landscape," Daryanani said. Amazon pays $1 billion per year to show Thursday Night Football, whereas ESPN pays $2.7 billion per year to air Monday Night Football. Other games will continue to show on Comcast's NBC, Paramount's CBS, and Fox, with each allegedly paying the league $2 billion each year.

Apple may take a whole different strategy, just include Sunday Ticket into the usual $4.99-per-month Apple TV+ subscription. If you imagine a four-month season, with football fans abandoning the service at the end of each year, Apple would need 125 million more customers to break even on the cost of the NFL package.

That isn't possible. Netflix has over 220 million customers, with around 73 million of them residing in the United States and Canada. On NBC, about 112 million viewers tuned in to see the 2022 Super Bowl.

However, Apple is banking that paying for Sunday Ticket will propel Apple TV+ to the forefront of the fierce struggle for consumer streaming money. Netflix, Disney, Paramount , and other streaming providers would face a significantly more powerful competitor.

"Sports are one of the final holdouts in the realm of planned programming," Daryanani noted. "We believe Apple's stronger involvement in sports makes a lot of sense in terms of attracting subscribers to TV+ while also distinguishing it from its peers in an increasingly crowded industry."

Subscribe Our Newsletter

With critical online and physical infrastructure, the authorities want Shenzhen-based enterprises to group with each other and acquire bigger influence when purchasing hardware, electronic parts, and raw materials.
Chip Armageddon Reveals How Terrifyingly Fragile the U.S. Supply Chain Actually Is

According to a new report issued Tuesday by the Department of Commerce, the average inventory of semiconductor chips has decreased from 40 days in 2019 to less than five days in 2021. Certain critical industries were particularly strained.

Companies
BtcTurk Got Hacked and Binance is Helping - What Happened?

Hazem

Binance Helping Turkey’s Biggest Crypto Exchange (BtcTurk) After $5m in Funds Got Stolen

BtcTurk got over $5 million in cryptocurrencies stolen. Binance helping to investigate and resolve the issue. How does it affect Turkish crypto holders?

Crypto
B2BROKER Liquidity B2BROKER Liquidity
Sponsored
Alexander

Discover The Top 10 KYC Providers in 2024
Verifying the identity of customers and complying with KYC/AML regulations are crucial in the financial sector. Here are the top KYC solution providers in 2024.

discover
what is a digital dollar?

Constantine

What Are Digital Dollars, and How Can They Be Used?

Learn about what the digital dollar is, its features and principles, and how it contributes to global economic systems.

DeFi
Contact us bg

Contact Us

Contact the Liquidity Provider
for any questions and advertising inquiries

    Please fill out this contact form to get in touch with us

    / 3000

    By clicking “Get in touch” button, you agree to the privacy policy

    Successful!
    Thank you for your request.
    We will contact you shortly.
    Close

    Hazem

    How Liquidity Depth Affects Slippage in High-Volume Trading

    Liquidity depth and slippage in trading

    Hazem

    What is FIX API Liquidity Connection and How Does it Power Institutional Trading?

    FIX API in institutional trading

    Сonstantine

    OTC Trading Strategies and Technologies to Succeed in Over-the-Counter Markets

    OTC Trading Strategies

    Alexander

    What is OTC Trading? A Complete Guide for 2025

    what is OTC

    Alexander

    Synthetic Futures: A Trader’s Guide to Replicating Positions with Options

    How to Trade Synthetic Futures

    Сonstantine

    Order Book Depth: What It Is And Why It Matters?

    Order Book Depth What It is And Why It Matters

    Alexander

    Spot vs Perpetual Futures: Which Is Right for You?

    Spot vs Perpetual Futures explained

    Hazem

    5 Reasons Traders Are Switching to Perpetual Futures

    5 Reasons to Switch to Perpetual Futures

    Constantine

    Top 3 Liquidity Challenges Facing New Exchanges and How to Solve Them

    Top 3 Liquidity Challenges Facing New Exchanges Today

    Constantine

    Financial Planning in the Cryptocurrency Era — Master Crypto and Digital Asset Strategies

    Financial Planning in the Cryptocurrency Era

    Hazem

    Best Platforms to Trade Perpetual Futures in 2025

    Best platforms to trade perpetual futures in 2025

    Alex

    Top 10 Fintech Website Development Agencies for 2025

    Best Fintech Website Development Agencies for 2025

    Сonstantine

    Internal vs External Range Liquidity In ICT Trading Explained

    Internal vs External Range Liquidity In ICT Trading

    Constantine

    Portfolio Backtesting — Tools, Metrics, and Methods Explained

    Portfolio Backtesting

    Сonstantine

    ICT Trading Explained: Smart Money Concepts, Tools and Setups

    ICT Trading Explained

    Сonstantine

    CFD Trading Strategies: A Practical Guide to Risk and Execution

    CFD Trading Strategies

    Alexander

    What is a Fair Value Gap? A Guide to Trading Market Imbalances

    What is Fair Value Gap

    Vitaliy

    Triangle Patterns in Trading: Mastering Ascending, Descending & Symmetrical Strategies for Maximum Profit

    Triangle Patterns in Trading: Ascending, Descending & Symmetrical Guide

    Alexander

    What Is COTI? Payments, Token & Price Prediction

    What is a COTI coin

    Constantine

    Best Copy Trading Software in 2025

    Best Copy Trading Software in 2025

    Alex

    What Is an AI Agent? The Future of Finance Explained

    AI Agent Explained

    Constantine

    How to Start a Liquidity Provider Business?

    How to Start a Liquidity Provider Business

    Constantine

    How to Start a White Label Brokerage?

    How to start a white label brokerage

    Constantine

    How to Start a Multi-Asset Brokerage?

    How to Start a Multi-Asset Brokerage
    liquidity-provider-logo
    • News
      • Stock Market Forecast
      • Stocks
      • Banks and Finance
      • Companies
      • Crypto
      • Forex
      • AI
      • Technology
      • DeFi
      • NFT
    • Articles
      • Crypto Payments
      • Trading
      • Crypto Exchange Business
      • Forex Business
      • Fintech
      • Liquidity
      • FinTech Awards
      • Blockchain
      • Investing
      • NFT
      • DeFi
    • More
      • Videos
      • Liquidity Providers List
      • Crypto Payment Providers
      • White Label Brokerage Platforms
      • Broker CRM Platforms
    [email protected]

    © 2024 Liquidity Provider. All Rights Reserved

    Privacy Policy Cookie Policy
    This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.